CH272

VRCT * adidas Athletics
Social & Digital Strategy . Creative Direction . Campaign Films

100 years of Varsity hertitage provided the visual language for our campaign launch films for the VRCT jacket. Rooted firmly in sport culture and blending stylised shots with documentary style shooting, the film series strikes a balance between both the raw and polished, the authentic but also cinematic. The campaign was developed, built out and deployed across social and digital, launching the VRCT jacket in one of the biggest moments of the year.

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Credits

Photography by Ewen Spencer, Dante Marshall and Alex Demora.

DP Jeremiah Pitman & Beatriz Sastre.

Featuring James Harden, Mette Towley, Denise Schindler, Ning Zetao, Paulo Dybala.

Edit by Jan Rybak, Bailey Tom Bailey, Matt Kitchen & Claes Nordwall.

Grade by Faith Millin.

Index

Info

 
Selected Clients
and Collaborators:
adidas
Polaroid Originals
Stella McCartney
Farfetch
Tanqueray
Coty
Oysho
Google
Hoxton Mini Press
Dishoom
Contact:
London Studio:
4 Bath Place
Rivington Street
EC2A 3DR
Selected Clients
and Collaborators:
adidas
Polaroid Originals
Stella McCartney
Farfetch
Tanqueray
Coty
Oysho
Google
Hoxton Mini Press
Dishoom
CH.S is an independent creative studio. Grounded in culture. Challenging conventions. Powered by original creative direction. Our multidisciplinary practice is dedicated to producing thoughtful, beautiful creative with intention and reason to exist. Transcending platform and medium, the studio’s vision is driven by a desire for craft, experimentation, collaboration, and meaningful human dialogue.
 
Contact:
London Studio:
4 Bath Place
Rivington Street
EC2A 3DR
Selected Clients
and Collaborators:
adidas
Polaroid Originals
Stella McCartney
Farfetch
Tanqueray
Coty
Oysho
Google
Hoxton Mini Press
Dishoom