Yoga Beyond Borders * adidas Women
Campaign Strategy . Creative Direction . 360 Campaign
With a mission to help change the face of the traditionally un-diverse yoga industry, our campaign for adidas Women served as a representative gaze at yoga, designed to present a true and inspirational reality of REAL yoga communites around the globe. More than a collection launch this campaign, provided a portal to a diversity of faces, bodies and voices to speak to all women around the world. A podcast series in collaboration with Stance also invited the women of the campaign share their stories of connection with the outside world.
Photography by Emily Knecht.
Motion by Erynn Patrick.
Featuring Avery Kalapa, Abi Nolan, Sinikiwe Dhliwayo, Tie Simpson and Alli Simon.
Podcasts by Stance Podcast.