CH271

Yoga Beyond Borders * adidas Women
Campaign Strategy . Creative Direction . 360 Campaign

With a mission to help change the face of the traditionally un-diverse yoga industry, our campaign for adidas Women served as a representative gaze at yoga, designed to present a true and inspirational reality of REAL yoga communites around the globe. More than a collection launch this campaign, provided a portal to a diversity of faces, bodies and voices to speak to all women around the world. A podcast series in collaboration with Stance also invited the women of the campaign share their stories of connection with the outside world.

Credits

Photography by Emily Knecht.

Motion by Erynn Patrick.

Featuring Avery Kalapa, Abi Nolan, Sinikiwe Dhliwayo, Tie Simpson and Alli Simon.

Podcasts by Stance Podcast.

Index

Info

 
Selected Clients
and Collaborators:
adidas
Polaroid Originals
Stella McCartney
Farfetch
Tanqueray
Coty
Oysho
Google
Hoxton Mini Press
Dishoom
Contact:
London Studio:
4 Bath Place
Rivington Street
EC2A 3DR
Selected Clients
and Collaborators:
adidas
Polaroid Originals
Stella McCartney
Farfetch
Tanqueray
Coty
Oysho
Google
Hoxton Mini Press
Dishoom
CH.S is an independent creative studio. Grounded in culture. Challenging conventions. Powered by original creative direction. Our multidisciplinary practice is dedicated to producing thoughtful, beautiful creative with intention and reason to exist. Transcending platform and medium, the studio’s vision is driven by a desire for craft, experimentation, collaboration, and meaningful human dialogue.
 
Contact:
London Studio:
4 Bath Place
Rivington Street
EC2A 3DR
Selected Clients
and Collaborators:
adidas
Polaroid Originals
Stella McCartney
Farfetch
Tanqueray
Coty
Oysho
Google
Hoxton Mini Press
Dishoom