CH265

Stranger Things * Polaroid Originals
Campaign Strategy . Creative Direction . 360 Campaign

To launch the PO x Stranger Things collaboration, we rolled the date back to 85, the year the series is set, and created a campaign paying true homage to how Polaroid would have launched a camera at the time. Vividly '80s ads, QVC style Instagram Live feeds and a reboot of arcade classic Dig Dug, activated by a Konami code. The campaign was nostalgia powered, but also played upon the darker notes of the TV show.

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Credits

Photography and film by A Married Couple.

Featuring Tom Ellis.

Edit by Jan Rybak.

Index

Info

 
Selected Clients
and Collaborators:
adidas
Polaroid Originals
Stella McCartney
Farfetch
Tanqueray
Coty
Oysho
Google
Hoxton Mini Press
Dishoom
Contact:
London Studio:
4 Bath Place
Rivington Street
EC2A 3DR
Selected Clients
and Collaborators:
adidas
Polaroid Originals
Stella McCartney
Farfetch
Tanqueray
Coty
Oysho
Google
Hoxton Mini Press
Dishoom
CH.S is an independent creative studio. Grounded in culture. Challenging conventions. Powered by original creative direction. Our multidisciplinary practice is dedicated to producing thoughtful, beautiful creative with intention and reason to exist. Transcending platform and medium, the studio’s vision is driven by a desire for craft, experimentation, collaboration, and meaningful human dialogue.
 
Contact:
London Studio:
4 Bath Place
Rivington Street
EC2A 3DR
Selected Clients
and Collaborators:
adidas
Polaroid Originals
Stella McCartney
Farfetch
Tanqueray
Coty
Oysho
Google
Hoxton Mini Press
Dishoom