Ultraboosts of Tomorrow * adidas Running
Campaign Strategy . Creative Direction . Global Campaign
Introducing adidas' Sustainability Week platform Ultraboosts Of Tomorrow - a campaign that saw the launch of 5 new state of the art running shoes. From adidas' first circular shoe designed to be returned after use to running shoes made with recycled fishing nets, Ultraboosts of Tomorrow embodies a new generation of sustainable storytelling. The campaign uses nature as a starting point, with a low-impact approach to content capture and a low-intervention approach to creative direction, setting a new intention for innovative product storytelling at adidas. Shot during lockdown and through remote direction in Catalonia, Spain.