CH325

Ultraboosts of Tomorrow * adidas Running
Campaign Strategy . Creative Direction . Global Campaign

Introducing adidas' Sustainability Week platform Ultraboosts Of Tomorrow - a campaign that saw the launch of 5 new state of the art running shoes. From adidas' first circular shoe designed to be returned after use to running shoes made with recycled fishing nets, Ultraboosts of Tomorrow embodies a new generation of sustainable storytelling. The campaign uses nature as a starting point, with a low-impact approach to content capture and a low-intervention approach to creative direction, setting a new intention for innovative product storytelling at adidas. Shot during lockdown and through remote direction in Catalonia, Spain.

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Shot by:

Miguel Triano

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Selected Clients
and Collaborators:
adidas
Wales Bonner
Berghaus
Polaroid Originals
Stella McCartney
Farfetch
Tanqueray
Coty
Oysho
Google
Hoxton Mini Press
Dishoom
Contact:
London Studio:
Floor 5 - Verse Building
18 Brunswick Place
N1 6DZ
Barcelona Studio:
CH . S Barcelona
Carrer de Trafalgar, 47.
Local dos. 08010
Openings:
Selected Clients
and Collaborators:
adidas
Wales Bonner
Berghaus
Polaroid Originals
Stella McCartney
Farfetch
Tanqueray
Coty
Oysho
Google
Hoxton Mini Press
Dishoom
CH.S is an independent creative studio. Grounded in culture. Challenging conventions. Powered by original creative direction. Our multidisciplinary practice is dedicated to producing thoughtful, beautiful creative with intention and reason to exist. Transcending platform and medium, the studio’s vision is driven by a desire for craft, experimentation, collaboration, and meaningful human dialogue.
 
Contact:
London Studio:
Floor 5 - Verse Building
18 Brunswick Place
N1 6DZ
Barcelona Studio:
CH . S Barcelona
Carrer de Trafalgar, 47.
Local dos. 08010
Openings:
Selected Clients
and Collaborators:
adidas
Wales Bonner
Berghaus
Polaroid Originals
Stella McCartney
Farfetch
Tanqueray
Coty
Oysho
Google
Hoxton Mini Press
Dishoom