CH320
Connect and Protect * adidas by Stella McCartney
Campaign Strategy . Creative Direction . Global Campaign
With the ambition to spotlight, support and inspire a change-making generation, we designed a multi-season creative platform for adidas by Stella McCartney. A celebration of activism, self expression and powerful stories — brought to life with strong individuals around the globe, actively building a new world. Fuelled by original creation and collaboration, every drop has their own unique creative expression of what it means to connect and protect.
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SS21 credits
Shot by: Anna Pollack, Netti Hurley, Monika Mogi.