CH183

Nature vs City * adidas by Stella McCartney
Creative Direction . Interactive Experience IRL

A first of its kind for adidas by Stella McCartney, we created an immersive and multi-directional VR experience specifically designed to present the collection debut during Stella McCartney's fashion show in Tokyo. 360 visuals a stereoscopic sound juxtaposed two worlds themed by the collection; Nature vs. City, giving viewers the control over which they wanted to explore.

Credits

Interactive Artists — Owen Hindley & Ragnar Hrafnkelsson.

Featuring Chiharu Okunugi, Yuka Mannami and Sydny Furuichi.

Index

Info

 
Selected Clients
and Collaborators:
adidas
Polaroid Originals
Stella McCartney
Farfetch
Tanqueray
Coty
Oysho
Google
Hoxton Mini Press
Dishoom
Contact:
London Studio:
4 Bath Place
Rivington Street
EC2A 3DR
Selected Clients
and Collaborators:
adidas
Polaroid Originals
Stella McCartney
Farfetch
Tanqueray
Coty
Oysho
Google
Hoxton Mini Press
Dishoom
CH.S is an independent creative studio. Grounded in culture. Challenging conventions. Powered by original creative direction. Our multidisciplinary practice is dedicated to producing thoughtful, beautiful creative with intention and reason to exist. Transcending platform and medium, the studio’s vision is driven by a desire for craft, experimentation, collaboration, and meaningful human dialogue.
 
Contact:
London Studio:
4 Bath Place
Rivington Street
EC2A 3DR
Selected Clients
and Collaborators:
adidas
Polaroid Originals
Stella McCartney
Farfetch
Tanqueray
Coty
Oysho
Google
Hoxton Mini Press
Dishoom