CH200

Bra x Tights * adidas Women
Campaign Strategy . Creative Direction . 360 Campaign

When adidas asked us to launch their new bra and tight collection, we took it as an opportunity to re-think the way this category has traditionally been presented. The campaign focused on the natural beauty of the female body, on tactility and confidence – over product and sport – and became a celebration of the female body, both in motion and stillness.

Credits

Photography by Lotte Van Raalte.

Film by Erynn Patrick.

Featuring Ellette Craddock, Kirsy Lovett, Jaws Nelson and Clio Pajczer.

Index

Info

 
Selected Clients
and Collaborators:
adidas
Polaroid Originals
Stella McCartney
Farfetch
Tanqueray
Coty
Oysho
Google
Hoxton Mini Press
Dishoom
Contact:
London Studio:
4 Bath Place
Rivington Street
EC2A 3DR
Selected Clients
and Collaborators:
adidas
Polaroid Originals
Stella McCartney
Farfetch
Tanqueray
Coty
Oysho
Google
Hoxton Mini Press
Dishoom
CH.S is an independent creative studio. Grounded in culture. Challenging conventions. Powered by original creative direction. Our multidisciplinary practice is dedicated to producing thoughtful, beautiful creative with intention and reason to exist. Transcending platform and medium, the studio’s vision is driven by a desire for craft, experimentation, collaboration, and meaningful human dialogue.
 
Contact:
London Studio:
4 Bath Place
Rivington Street
EC2A 3DR
Selected Clients
and Collaborators:
adidas
Polaroid Originals
Stella McCartney
Farfetch
Tanqueray
Coty
Oysho
Google
Hoxton Mini Press
Dishoom